Making Use of the Marketing Guide

The Marketing Guide will continue to be updated throughout the duration of the traveling exhibit’s tour, including the marketing materials created by each host organization for your reference.

IMPORTANT: Please remember to click your "Refresh" button to ensure that you are accessing the most recent content.

We encourage you to:

  • Use the messages and images supplied or create your own within the supplied guidelines.
  • Share your marketing and promotional strategies and materials with Science North for inclusion on this Marketing Guide website so others can benefit from your experiences.

Please remember: All marketing elements must be approved by Science North and Ripley Entertainment Inc. before use. Both organizations are committed to providing approvals or requesting adjustments as quickly as possible.

To request approval for artwork, please forward all requests to approvals@sciencenorth.ca. The artwork will be distributed to the appropriate people at both Science North and Ripley Entertainment Inc.

Be sure to review and adhere to the guidelines and mandatory requirements outlined in this guide and in your The Science of Ripley's Believe It or Not! lease agreement.

If we can be of any assistance, please don't hesitate to contact us. Find the names and contact information of specific people from Science North with whom you may correspond.

About the Exhibit

Learn more about The Science of Ripley's Believe It or Not!

BACKGROUND

What's more amazing that Robert Ripley's legendary compendium of oddities, anomalies and fantastic feats? The science that underlies them! This 6,000 sq ft highly interactive traveling exhibit is an adventure through the remarkable realms of scientific discoveries and real artifacts from Ripley's Believe It or Not!® Go places you’ve never imagined and explore the real science behind the unbelievable.

Through experiments, challenges, touchable specimens, real artifacts, computer interactives and multimedia experiences, you will delve into the astounding world of Ripley's Believe It or Not! in the following theme areas:

  • Zone 1: Introduction More info ↓
    Prepare for an incredible journey, where the unexplainable will be explained by science! The entrance experience sets the stage for the rest of the exhibit, through representative artifacts and photo opportunities, where you will become completely immersed in the world of The Science of Ripley's Believe It or Not!®
  • Zone 2: Extreme Biology More info ↓
    Feel dwarfed by some of the world's largest organisms, and invaded by some of the smallest, as you discover the science behind our planet's most extreme biology. Challenge yourself to find ten tiny animals, check out cow hair balls and the world's largest plant seed, and get a glimpse into your future at the Age Yourself exhibit.

    Explore the science behind the most extreme animals to have ever lived. Learn why snakes could grow so large 60 million years ago, but not today. Find out how biology can explain oddities caused by genetic mutations and birth anomalies.

    Explore the fascinating science related to human biology. Discover the extremes of human growth through the stories of the world's tallest people and find out how tall you might be when you grow up.
  • Zone 3: The Wonderful World of Ripley More info ↓
    Mr. Ripley was an explorer extraordinaire who traveled the world, collecting artifacts and stories from the remarkable people and places he encountered. Hear from the adventurer himself about what drove his curiosity into the unknown, and see some of the actual objects that he collected. Watch archival footage of some of his most fascinating experiences and amazing adventures. Browse through decades of cartoons by Robert Ripley and read letters sent by famous people to the man behind the Ripley Entertainment Inc. franchise. "Create your own cartoon booklet" by rearranging components of your favorite Ripley's cartoons and email to yourself to enjoy at home. Tune a radio to listen to some of Robert Ripley's most popular Believe It or Not! radio show broadcasts, which reached millions of people.
  • Zone 4: Weird World More info ↓
    We live on an amazing planet that is full of incredible phenomena, which may appear unbelievable at a first glance. From geologic formations such as gigantic mineral crystals, to exploding killer lakes, there is a scientific explanation behind every wonder of the natural world.

    Check out specimens of real meteorites and learn the impact they can have on Earth. Experience the rare and very special opportunity to see a real rock from Mars!

    Examine real fossils to discover ancient life. Understand why mammals and birds flourished after the extinction of the dinosaurs, and take your picture inside the jaws of the largest shark species to ever live.
  • Zone 5: Cultural Practices More info ↓
    Investigate extraordinary body modification techniques practiced by cultures around the world and how these aesthetic changes affect the functioning of the human body. Uncover how it is biologically possible to safely swallow a sword, and then order up an insect dish at the Bug Bistro to learn about entomophagy, the practice of eating insects. Explore how shrunken heads were made, and the cultural reasons for them.

    Note: Displaying human remains is a sensitive topic and has been done respectfully and in appropriate historical and cultural context. This zone is designed so that any host venues that are uncomfortable displaying human remains can omit this area from the display.
  • Zone 6: Gallery of the Unexpected More info ↓
    Explore objects that represent Mr. Ripley's legacy of inspiring people to create unique art and collect unusual things. Find out how artist Willard Wigan is able to make exquisite sculptures so tiny they can fit in the eye of a needle. Manipulate a tool to touch three tiny colored pins, all while looking down a magnifier, and you'll appreciate Wigan's patience and skill even more!

    Delve into the science of color mixing and pixelation to gain a new perspective of the objects on display, and perhaps look at them in a whole new way. This area has seating for visitors to pause and enjoy the art around them.
  • Zone 7: Perceptions and Illusions More info ↓
    How do illusions work? Illusions exploit the way our brains process sensory information to turn it into an image, smell, or sound we can comprehend. Observe a variety of optical illusions and be amazed at how things are not exactly as they first appear to be. These amazing illusions will keep you fooled even after you learn how they work!

    Move around in front of the specially treated wall and create your own computer-generated silhouettes in vivid color. Peer into the small scale Ames room. Move small objects back and forth, and watch in amazement, as they appear to shrink and grow. Stare into the center of the black and white pattern, and then shift your gaze to the back of your hand to see an effect that will make your skin crawl.
  • Zone 8: Exit Experience More info ↓
    Watch an entertaining video to see how you can connect to Ripley's, and learn about other Ripley attractions. Stop and pose for one last photo op beside a towering Transformer made of automobile parts.

The goals of The Science of Ripley's Believe It or Not! exhibit are to:

  • Demonstrate that science can explain the unexplainable, and to reveal the science behind the weird and wonderful.
  • Engage visitors in real science experiences by appealing to their natural sense of curiosity, investigation and exploration.

The following are key messages of The Science of Ripley's Believe It or Not! exhibit:

  • We can apply scientific investigation to better understand our world, including what we initially perceive to be weird and unusual.
  • Advancing technologies and scientific tools help us to explain and understand the mysteries of our amazing world.
  • Mr. Ripley was a trailblazing collector who exemplified the spirit of curiosity and adventure that resonates with people of all backgrounds and ages.

Marketing

Find your audience and get the word out
  • Target "Oddiences"

    The Science of Ripley's Believe It or Not! captures a broad range of "oddiences" and gives your venue the opportunity to target and draw in a variety of visitors. In addition to your regular "oddience", target your messages to "oddiences" that you may not normally attract, particularly those that are curious, adventuresome and especially attracted to the weird, wonderful and wacky experiences available in your community.

    The Science of Ripley's Believe It or Not! will have special appeal to:

    • Leisure Market
    • Families
    • Teens and young adults are especially interested in the unbelievable
    • Adults visiting without children – What a great date-night!
    • Older adults who remember Mr. Ripley's radio shows and the hey-day of his world travels
    • Schools
      • Elementary
        • Science
          • Physical Science
          • Life Science
          • Earth and Space Science
          • Science and Technology
        • The Arts
        • History
        • Social Science
      • Secondary
        • Science
          • Physical Science
          • Life Science
          • Earth and Space Science
          • Science and Technology
        • History
        • Social Studies
        • Geography
        • The Arts
      • Post-secondary
        • Anthropology
        • Geography
        • Geology
        • Genetics
        • Veterinary Studies
        • Art
        • Engineering
    • Special Interest Groups
      • Historical collectors (antiques, classic cars, comics, etc.)
      • Artists and art enthusiasts, particularly those with an interest in art created with found objects
      • Cartoonists
      • Biologists
      • Historians
      • Animal care workers
      • Youth groups
      • Pop culture enthusiasts
      • People interested in body modification (tattoos, piercings, implants, etc.)
      • Seniors groups
      • Career scientists
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  • Messaging

    Marketing Themes

    There are two options for theming the marketing of the exhibit with artwork developed to help you with your advertising and marketing needs. Layered artwork for both themes is available in the Photos & Artwork tab of the marketing guide. Either theme will work with the artwork provided. You also have the option of developing your own tag lines and artwork, however you must request approval from both Science North and Ripley Entertainment in advance.

    Theme 1: FACTS-cinating

    Play on the factual nature of the Ripley's Believe It or Not! brand with the FACTScinating tag line. Remind your visitors that this exhibit is about the science behind the weird but true phenomena in our world. This tag line makes a statement about what visitors will find when they visit.

    Billboard 1 - FACTS-cinating

    Theme 2: Explore the Unbelievable

    Invite your visitors to Explore the Unbelievable when they visit your science center or museum and also play on the weird but true nature of the Ripley Entertainment Inc. Brand. This tag line is interactive and encourages visitors to be part of the experience through exploration of the exhibit.

    Billboard 2 - Explore the Unbelievable

    EXHIBIT DESCRIPTIONS

    25 words

    Go places you've never imagined and explore the real science behind the unbelievable with The Science of Ripley's Believe It or Not!® opening [your date] / now showing at [your facility].

    50 words

    The Science of Ripley's Believe It or Not!® opening [your date] / now showing at [your facility] presents an extraordinary collection of intriguing objects and astonishing artifacts from Ripley's Believe It or Not! Go places you’ve never imagined and explore the real science behind the unbelievable.

    100 words

    Go places you've never imagined and explore the real science behind the unbelievable with The Science of Ripley's Believe It or Not!® An extraordinary collection of intriguing objects and astonishing artifacts from Ripley's Believe It or Not! awaits you. Crawl through a life-size model of a prehistoric snake. Measure up against the world's tallest man. Marvel at intricate micro-sculptures so small, they fit in the eye of a needle. Celebrate the life and legacy of Robert Ripley. The Science of Ripley's Believe It or Not!® opens [your date] / is now showing at [your facility]. Get the scientific facts on the truly unbelievable!

    200 words

    What's even more amazing than Robert Ripley's legendary compendium of oddities, anomalies and fantastic feats? The science that underlies them.

    The Science of Ripley's Believe It or Not!® opening [your date] / now showing at [your facility] presents an extraordinary collection of intriguing objects and astonishing artifacts from Ripley's Believe It or Not! Go places you’ve never imagined and explore the real science behind the unbelievable.

    Crawl through a life-size model of the prehistoric snake, Titanoboa, and revel at its incredible size! Measure up against Robert Wadlow, the world's tallest man, who grew to 8 feet 11 inches (2.72 m) tall! Marvel at intricate micro-sculptures so small, they fit in the eye of a needle. See a calf with two faces, a megalodon shark jaw, a Rolls Royce made of matchsticks, and a portrait of Einstein made of toast.

    Experience some of the world's most perplexing optical illusions, investigate incredible examples of body modification and celebrate the life and legacy of Robert Ripley, the explorer and adventurer!

    The Science of Ripley's Believe It or Not!® opens [your date] / is now showing at [your facility]. Don't miss your chance to get the facts on the truly unbelievable!

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  • Sample Media Releases

    NOTE: The following samples were distributed in Canada and use Canadian English spelling.

    FOR IMMEDIATE RELEASE [ date ]

    THE SCIENCE OF RIPLEY'S BELIEVE IT OR NOT!®
    SET TO OPEN AT [ YOUR FACILITY ]

    [CITY, PROVINCE/STATE] – Believe It or Not!®... it's here! The world premiere of the new special exhibition The Science of Ripley's Believe It or Not! – a joint production between Ripley Entertainment Inc. and Science North – is set to open to the public at [your facility ] , in [city], on [date].

    The Science of Ripley's Believe It or Not! presents an extraordinary collection of intriguing objects and astonishing artifacts from Ripley's Believe It or Not!® The exhibition allows visitors to explore the real science behind the unbelievable, and has something of interest to everyone. Young children will be thrilled as they crawl through a life-size model of the prehistoric snake, Titanoboa, and revel at its incredible size! Teens will be amazed by the portrait of Justin Bieber made entirely of candy, while adults will marvel at intricate micro-sculptures so small, they fit in the eye of a needle.

    The science that underlies every Ripley's Believe It or Not!® story is even more amazing than Robert Ripley's legendary compendium of oddities, anomalies and fantastic feats.

    [ Quote from your facility ]

    "This remarkable new, highly interactive exhibit is the perfect opportunity to introduce our brand to an entirely new audience. It's colorful, exciting, bursting with family fun and very hands-on," said Jim Pattison Jr., President of Ripley Entertainment Inc. "Robert Ripley was always fascinated by the scientific side of his finds as he traveled the world. The exhibition proves that Ripley's Believe It or Not!® is indeed the global leader of the weird, strange and unusual."

    The Science of Ripley's Believe It or Not! is Science North's 9th traveling exhibition, and will be on display in [city] from [ dates ].

    Measure up against Robert Wadlow, the world's tallest man, who grew to 8 feet 11 inches (2.72 m) tall! See a calf with two faces, a megalodon shark jaw, a Rolls Royce made of matchsticks, and a portrait of Einstein made of toast. Experience some of the world's most perplexing optical illusions, investigate incredible examples of body modification and celebrate the life and legacy of Robert Ripley, the explorer and adventurer! Don't miss your chance to explore The Science of Ripley's Believe It or Not! and get the facts on the truly unbelievable!

    The Science of Ripley's Believe It or Not! is funded in part by the Northern Ontario Heritage Fund Corporation.

    -30-

    Media Contact:

    [ your contact ]

    The Science of Ripley's Believe It or Not! is a production of Science North, Sudbury, Ontario, Canada and Ripley Entertainment Inc. Ripley's Believe It or Not!® and Believe It or Not!® are registered trademarks of Ripley Entertainment Inc.

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  • Editorial Ideas

    RESIDENT SCIENTISTS CONTRIBUTE FEATURE COLUMNS

    Involve resident or local scientists in contributing articles/stories to the local media. Whether they are writing about a specific artifact featured in the exhibition, or a local BION (a Believe It or Not! fact), The Science of Ripley's Believe it or Not! offers an endless variety of odd and amazing stories to share!

    Keep in mind local, national and international events that may be linked to the exhibition. Find a way to capitalize on unbelievable stories that may be making headlines, or incorporate your attraction into planned events such as World Sword Swallowers Day! The traditional "Big Swallow" is scheduled to take place on the last Saturday in February each year.

    Topics may include:

    • Sword Swallowing – How is this possible?
    • Entomophagy – The pros and cons of eating insects
    • Extreme Biology – Highlight cases of extreme biology including Titanoboa, megalodon shark, Robert Wadlow, etc.
    • Shrunken Heads – How it was done and why
    • Body Modification – Aesthetically pleasing or harmful to the body?
    • Wonders of the Natural World – Highlight stories of our weird world such as exploding killer lakes, the seven natural wonders of the world
    • Local BIONs – Write an article about the Believe It or Not!® stories in your community.
    • Robert Ripley – Write an article about his life and legacy.
    • Edward Meyer, Vice President of Exhibits for Ripley Entertainment Inc. – Interview him about some of the most interesting things he has purchased for Ripley's Believe It or Not!
    • Interview any guest speakers that you bring in to complement this exhibition – Tyler Fyre, Thrill Kill Jill, Swami YoMahmi, and others
    RIPLEY'S BELIEVE IT OR NOT! CARTOON

    Exhibitors have the opportunity to work with Ripley Entertainment Inc. to create a Ripley's Believe It or Not! (BION) cartoon to run on a specific day (i.e., the day the exhibit launches in your community, a special event that you are hosting, etc.). To take advantage of this opportunity, you will need to:

    1. Research your special BION
    2. Verify the facts (with published reports, credible online sources, etc)
    3. Provide several photos on which the Ripley's cartoonist will base the cartoon
    4. Submit your request to Ripley Entertainment Inc. with a minimum of 6 months from the preferred date

    Please note: Ripley Entertainment will have final say as to whether or not the content is suitable for a cartoon.

    Ripley's Believe It or Not! cartoon featuring Sudbury
    OTHER RIPLEY'S ARTIFACTS

    Exhibitors also have the opportunity to work with Ripley Entertainment Inc. to access other artifacts/objects from their collection to augment their visitor experience. This could be a targeted approach where artifacts are only from your city or state, or from a specific theme. Exhibitors will be responsible for the inbound and outbound shipping (Orlando, FL) and insurance for these items. A great way to enhance your lobby or increase the size of this 6000 sf exhibit! Please contact Science North to get the appropriate contact person at Ripley Entertainment Inc. for further information about this opportunity to access their 'vault' of artifacts.

    RIPLEY'S 'IN YOUR NEIGHBORHOOD'

    The "Ripley's in Your Neighborhood" exhibit includes a bulletin board and display case for Exhibitors to showcase locally-themed Ripley's Believe It or Not! cartoons, stories, specimens and artifacts if you wish. For Exhibitors who do not wish to create a customized display, a set of miscellaneous Ripley cartoons for the bulletin board are provided as part of the traveling exhibit; the display case is optional and does not have to be used.

    Below are details to assist you with planning your own displays for the bulletin board and display case:

    • The bulletin board has a display area approximately 40 inches wide by 30 inches high (visible area). It has a metal backer so magnets should be used to hold papers in place (no tacks or pins, please!).
    • If you wish to display Ripley's Believe It or Not! cartoons featuring your city or region, contact the primary contact person at Ripley Entertainment Inc. with your specific request. Ripley's will search their database and, if appropriate BION cartoons have been published, will provide you with digital PDF files of the artwork for you to print and post. Your Science North contact can provide coordinates for the appropriate person at Ripley Entertainment Inc.
    • You could use the bulletin board to feature local Believe It or Not! type stories (e.g., newspaper clippings, letters, photographs, etc.)
    • The optional display case has a flat surface approximately 21 inches square with a protective glass cover about 16 inches high.
    • You could display local or regional artifacts and objects related to BIONs, or perhaps artifacts obtained from Ripley's to augment the visitor experience (see section above for information about loans from Ripley Entertainment Inc.).
    • Alternatively, the display case could feature small 3D artworks or other objects related to contests and challenges that are part of your marketing campaign for the Exhibit.
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  • Social Media

    The Science of Ripley's Believe It or Not! provides substantial opportunities for social media activity. Here are some suggestions for keeping the exhibit at the forefront with your "oddiences". Remember to also work with Ripley Entertainment staff for social media promotion on official Ripley sites.

    FACEBOOK
    • Contests: Be sure to use an appropriate third-party app as required by Facebook!
    • Run Free Ticket Fridays by placing tickets in your community and posting coordinates on Facebook. The first person to find the tickets wins.
    • Where's Wadlow! Invest in a life-sized Wadlow pull-up or banner that can be placed in different locations throughout your community.
    • Invite your "oddience" to submit their own BIONs that are relevant to your geographic location or social environments.
    • Use Facebook to invite people to submit their photo or video as part of "odditions" for an onsite Oddities event.
    • Use Facebook to invite submissions for a local Found Art display.
    • Use holidays to theme specific Believe It or Not!s. For example, during the month of March, post interesting facts about Ireland or St. Patrick.
    TWITTER
    • Follow and retweet @Ripleys Twitter feeds.
    • Follow the hashtag #ScienceRipleys to get ideas from past exhibitors – Be sure to use the same hashtag in your tweets to keep the conversation going!
    • Rewrite your Facebook posts to be most relevant to your Twitter "oddiences".
    • Encourage visitors to use the hashtag #ScienceRipleys on their Twitter posts and Instagram photos.
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  • Partnerships

    • Ripley Entertainment attractions
    • Pattison Group billboard rentals
      For preferred rates, contact Bob Leroux, Vice-President / General Manager, Central Region
      Pattison Outdoor Advertising LP
      2700 Matheson Blvd East, Suite 500, West Tower
      Mississauga, Ontario L4W 4V9
      Tel: 905-282-6803
      Cell: 416-937-9151
    • Local media
  • Promotions

    • Host a contest to find the tallest person in your region by measuring tall people as they visit. At the end of your exhibit run, award a prize to the tallest man and woman that participated.
    • Place footprints of Robert Wadlow in key locations in your city to draw attention to the exhibit.
    • Invite people to submit their BIONs via social media to you; forward interesting ones to Ripley's. Offer a prize to anyone who submitted a BION that is selected to be published.
    • Develop cartoons/BIONS for placement throughout your science centre or museum – even in local hotels and restaurants.
    • Place bus bench near your science centre that has a cutout of tallest man, smallest man, Kayan woman, or other iconic exhibit features.
    • In February, offer a "Be-love it or Not! Buy one, get one free sealed with a kiss" promotion
  • Speakers and Entertainers

    Hosting speakers and Ripley-approved entertainers is a great complement to the special exhibit The Science of Ripley's Believe It or Not!

    EDWARD MEYER
    Vice President, Exhibits and Archives

    Edward Meyer has served as Curator of the Ripley collection since 1978, acquiring more than 10,000 amazing artifacts. He has contributed to more than 50 Believe It or Not! books, nearly 100 museum films, and more than 100 episodes of branded television. Mr. Meyer has extensive television and radio interview experience and ironically, has been collecting Believe It or Not!s longer than Robert Ripley himself!
    Orlando, Florida

    JOHN GRAZIANO
    Cartoonist

    John Graziano is only the 5th Ripley Cartoonist to regularly draw the daily strip since Robert Ripley laid down his pen in 1949. John Graziano took over the drawing boards in 2004, it proved to be a tough job for Graziano to acquire. In fact, it took Graziano 25 years to land the job. Growing up he studied Ripley's Believe It or Not! cartoons in his daily newspaper and in 1979, at the age of 15, Graziano heard a search was underway for a new cartoonist and inquired. He was turned down with a polite, "no" but continued drawing and his passion for Ripley cartoons never changed. In early 2004, Graziano applied again and with an application dated 25 years after the original, finally landed the job. Believe It or Not!
    Orlando, Florida

    Note: Both Edward Meyer and John Graziano are available through Ripley Entertainment. There is no charge for speaker fees, but exhibitors will be responsible for all travel costs.

    THRILL KILL JILL AND TYLER FYRE

    Together they form the Lucky Daredevil Thrill Show and are veteran sideshow performers. Between them, they perform all the classic sideshow acts. Both swallow swords and are blockheads. One of their most thrilling bits happens when Tyler uses a chain saw to carve a pumpkin that is sitting on Jill's stomach – as she lies on a bed of nails! Jill can also perform with a huge yellow python.
    Located in Harper's Ferry, WV

    DAN MEYER

    Dan Meyer is the best-known sword swallower in the world. He is an Ig Nobel Prize winner at Harvard University and has traveled the world lecturing at Science Conferences and universities on his award winning research - "The long term effect of sword swallowing." Dan does many of the traditional sideshow acts including blockhead and juggling, and he not only swallows swords, but hedge trimmers, machetes, and car axles. He also became the first person in North America to swallow a sword under water – at the Ripley's Aquarium in Myrtle Beach.
    Michigan City, Indiana

    TODD ROBBINS

    Todd Robbins is considered the current patriarch of contemporary sideshow entertainers. He has taught the sideshow arts at Coney Island and has performed as a circus ringmaster, a circus clown, has written a play and starred in it on Off-Broadway, been in movies, and is a professional piano player often sitting in with Woody Allen's group.. He can do virtually any act, and he holds the record for eating the most glass light bulbs – nearly 5,000 and counting.
    New York, NY

    HARLEY NEWMAN

    Harley Newman is the other grand gentleman of the sideshow arts. He is a teacher who owns the sideshow school, Oddity University. He performs all of the traditional sideshow acts and specializes in escape acts. He is also the inventor of the barbed wire bed (similar to a bed of nails, but made of barbed wire instead), and was featured on a Ripley TV show years ago supporting all his weight on one large nail.

    SIDESHOW BENNIE

    Sideshow Bennie is an overweight sideshow entertainer whose acts are considered "edgy". He has an adult version of his act but is very good at adapting it to the family audience. He has a dartboard tattooed on his back and invites people to come up on stage and throw (real!) darts at him. He also specializes in the "Human Bulletin Board" upon which people staple objects using a real staple gun onto his bare skin. Usually he requests that people staple money upon him. With $1 bill you can staple upon his stomach or arms. A $5 gets his back, a $10 gets his face, and a $20 will get you... well you get the idea.
    Goodlettsville, TN

    SWAMI YOMAHMI

    Swami Yomahmi calls himself the original sideshow nerd and is costumed appropriately! He does all sideshow acts, but also is very funny in his gaffs (fakes) of sideshow acts that will always bring a fun, lighter side to the overall performance. He has performed daily at the Myrtle Beach Believe It or Not! Odditorium for the last five summers as the outside talker.
    Washington, DC

    ERIK SPRAGUE 'THE LIZARDMAN'

    Erik Sprague, also known as The Lizardman, is a freak show and sideshow performer, best known for his body modification, including his sharpened teeth, full-body tattoo of green scales, bifurcated tongue, subdermal implants and green-inked lips. He has mastered and regularly performs many classic sideshow acts such as the human blockhead, fire eating and breathing, gavage, sword swallowing, the bed of nails, the Human Dartboard, and the insectivore. The Lizardman was a Ph.D. candidate at the University at Albany before beginning his transformation.
    Austin, Texas

    WILLARD WIGAN

    Willard Wigan began his artistic life at a tender age, creating art of such minute proportions that it virtually could not be seen with the naked eye. "It began when I was five years old," says Willard. "I started making houses for ants because I thought they needed somewhere to live. Then I made them shoes and hats." Willard's micro-sculptures are now so minute that they are only visible through a microscope. Each piece commonly sits within the eye of a needle, or on a pinhead. Willard enters a meditative state in which his heartbeat is slowed, allowing him to reduce hand tremors and sculpt between pulse beats. Even the reverberation caused by outside traffic can affect Willard's work. Consequently, he often works through the night when there is minimal disruption.
    Birminghan, UK

    KNOTTY BITS LLC

    Knotty Bits, LLC presents specialty unique entertainment, specializing in circus and sideshow, bringing you world-renowned acts that are both fun and professional. Full length shows, individual acts or roaming / atmospheric entertainment available.
    Grand Rapids, MI

    AERIAL SILKS

    Based out of Toronto, Ontario, Canada, A2D2 Aerial Dance Cirque Co. is a customized entertainment and events service dedicated to the creation of unique entertainment solutions for each individual client. A2D2 services include high-flying aerial acts, breathtaking floor-shows, Juno-Award winning musical entertainment, laugh-out-loud dinner theatre shows and full-length productions.
    Mississauga, ON

    CIRCUS ORANGE

    Circus Orange is a unique hybrid entertainment organization. They are both a live action performance company and a full-service supplier of pyrotechnics, special effects, stunts and rigging with the ability to combine these complimentary elements so intimately that the line between performance and technology blurs leaving your audience with a pure entertainment experience. They have built their brand on the tight integration of circus, dance, acting and aerial arts with fire, pyrotechnics and special effects with four large-scale touring productions that they call spectacle performances. These theatrical shows range from 25-70 minutes in length and smaller shows and show components are available stand-alone products.
    Jerseyville, ON

    DR. HANS ROSLING

    A professor of global health at Sweden's Karolinska Institute, Dr. Rosling's current work focuses on dispelling common myths about the so-called developing world, which (he points out) is no longer worlds away from the West. Guaranteed: You've never seen data presented like this. By any logic, a presentation that tracks global health and poverty trends should be, in a word: boring. But in Rosling's hands, data sings. Rosling is also a sword swallower, as demonstrated in the final moments of his second talk at the TED conference.
    Sweden

    CARL ZIMMER

    Carl Zimmer is a perfect fit as a guest science speaker. In his most recent book Science Ink, Carl posed a question on his blog: are scientists hiding tattoos of their science? It turned out that many of them were, and they were willing to share their ink with him and the world. In Science Ink, he assembles his favorite images from his blog, along with previously unpublished ones, and writes about the science behind the pictures, and the scientists behind the science.
    New York, NY

    BUBBLE ART... THE SCIENCE OF BUBBLES

    The Gazillion Bubble Show will amaze your guests with mind-blowing bubble magic, with a science twist. Step into an interactive bubble world and be dazzled by spellbinding lasers, spectacular lighting effects, and jaw-dropping masterpieces of bubble artistry. It will make you smile, laugh, and feel like a kid all over again!

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  • Events

    Gala / Launch Event

    Host an elegant carnival themed opening event, such as the Unbelievable Gala held at Science North on April 13, 2013:

    Imagine a high-end midway, circus or carnival... Enjoy delectable tapas-style dining and quenching cocktails during an evening of fantastic feats! Try your hand at games of chance while surrounded by stilt-walkers, contortionists, sword-swallowers and fire-breathers. Have your photo taken with the world-famous Lizardman while you make your way into the Special Exhibits Hall to experience Science North's newest travelling exhibit: The Science of Ripley's Believe It or Not! Dress: Denim & Diamonds

    Host events that coincide with specific activities – like World Sword Swallower Day on the last Saturday of February.

    Be part of the annual Face Contortion Contest and host an official location at your science center or museum. Contestants compete for the title of Strangest Face in your city.

    Host a Talent Oddities event; hold "odd-itions" by requesting photos or videos of odd and interesting talents via social media or onsite. A great time to host this event is on Canada Day or the 4th of July, but any special occasion will do!

    Host a Found Art Display on your site. This exhibit features really interesting art made from very unusual items – like an image of Albert Einstein made of toast! Seek submissions from your local community, choose from the best, strangest pieces, and weirdest materials; partner with local artists and art galleries to reach new audiences.

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Photos & Artwork

Creative assets to get you started

Recognition Guidelines

Credit where credit is due

The following recognition guidelines must be referred to in order to appropriately recognize Science North, the Exhibit’s funders, and any other tour sponsors/supporters in all promotions and marketing materials produced by the exhibitor (the Client).

As an exhibitor you may seek non-competing Supporting Sponsors and sponsors at other levels, subject to approval by Science North. This approval must be obtained prior to entering into any formal relationship with your non-competing Supporting Sponsors. Approvals must include recognition of other sponsors in any promotions or marketing of the exhibit at your venue. Please contact The Science of Ripley's Believe It or Not! primary contact person for approval.

1. Science North and Ripley Entertainment Inc. Recognition Guidelines

The Science of Ripley's Believe It or Not! exhibitors are responsible for all publicity, promotion and advertising relating to the display of the Exhibit at their venue.

The Science of Ripley's Believe It or Not! exhibitors must use The Science of Ripley's Believe It or Not! logo provided by Science North. A copy of the The Science of Ripley's Believe It or Not! logo can be found under Photos & Artwork.

The Science of Ripley's Believe It or Not! exhibit clients must identify and credit Science North and Ripley Entertainment Inc. as the producers of the Exhibit in all publicity, communications and promotional materials relating to the Exhibit, wherever practical, using the following credit line: The Science of Ripley's Believe It or Not! is a production of Science North, Sudbury, Ontario, Canada and Ripley Entertainment Inc. or alternatively "Produced by" and the Science North and Ripley Entertainment Inc. logos provided. A copy of the Science North and Ripley Entertainment Inc. logos can be acquired from Photos & Artwork.

All promotional materials used to market the Exhibit must be submitted to Science North for approval at least 30 days before its use. If approval within a shorter timeframe is required, Science North will do its best to accommodate such requests. Please contact The Science of Ripley's Believe It or Not! primary contact person for approval.

All publicity, communications and promotional materials relating to the Exhibit must also credit funders and any other Exhibit tour sponsor/supporter as specified in this guide. At present there are no tour sponsors/supporters. As described in Article 11 of The Science of Ripley's Believe It or Not! Traveling Exhibit Lease Agreement, should Science North secure Tour Sponsors then additional or alternate credit line(s) will be provided by Science North.

The Science of Ripley's Believe It or Not! exhibitors must send to Science North, no later than 45 days following the date of closing of the Exhibit, an attendance and publicity report. This summary report shall include attendance figures, press clippings and reviews, installation photos and other pertinent information related to the display of the Exhibit. Please submit the summary report to the contact person for The Science of Ripley's Believe It or Not! Exhibit.

As per The Science of Ripley's Believe It or Not! Traveling Exhibit Lease Agreement, should there be an opening event for this Exhibit, the Exhibitor must invite representatives of Science North, Ripley Entertainment Inc. and its Sponsors and include a representative in the opening remarks.

Please refer to your The Science of Ripley's Believe It or Not! Traveling Exhibit Lease Agreement for full details and to ensure you are meeting your contractual obligations in all areas.

Merchandise

Great ideas for the gift shop

Bizarre Wars T-Shirt

Eagle Products

These t-shirts are modeled after the extremely popular Star Wars and come in both children and adult sizes.

Proudly Freaking Out Families T-Shirt

Perrin Inc.

Adult sized t-shirts in orange and yellow. Right on the front of the t-shirt it reads "PROUDLY FREAKING OUT FAMILIES FOR 90 YEARS. Ripley's Believe It or Not!"

Ripley's Mugs

Charles Product Inc.

Coffee mugs featuring some of Ripley's Believe It or Not! faces. The front of the mug says "PROUDLY FREAKING OUT FAMILIES FOR OVER 90 YEARS. Ripley's Believe It or Not!"

Ripley's Science Lab

Ripley Entertainment Inc.

12 extraordinary science experiments like dissolving a penny in a petri dish, or tieing water in knots and more.

Ripley's Plush

Ripley Entertainment Inc.

The Ripley's plush include Mr. Ripley's own three eyed dog 'Cyclops', a two-headed calf and a three-armed monkey!

Ripley's Believe It or Not! Special Edition

Scholastic Canada

Ripley's most recent book, the 2013 Special Edition book features all new Believe It or Not! adventures all around the world!

World's Weirdest Creatures Book

Scholastic Canada

The World's Weirdest Creatures book is packed with wild and wacky animals facts!

Ripley's Shout-Outs Book

Scholastic Canada

A wacky collection of hilarious and unbelievable-but-true stories about humans, animals and outer space! Each book is brought to life with crazy cartoons, silly stories, wild antics and fantastic facts on every page!

Ripley's Creepy Stuff Book

Scholastic Canada

A book for those who admire the strangest things within the Believe It or Not! collection. This book is packed with strange and spooky facts!

Search For The Shrunken Heads Book

Simon & Schuster Canada

A fascinating journal style adventure book offers a first-hand account of Robert Ripley's travels to far-flung exotic corners of the globe in search of the weird and wonderful!

Shrunken Heads

Ye Olde Curiosity Shop

These shrunken heads can be hung in your bedroom, your car, even outside! Designed to look just like shrunken heads found by Mr. Ripley himself!

Snakes

K&M Toys

Striped snakes, spotted snakes, coloured snakes, horned snakes and even double-headed snakes! These 60-70 inch long snakes range in color, type, and some even come with rattling tails!

Sugar Skulls Money Bank

Niagara River Trading

Designed like real sugar skulls in a large variety of colors and designs. Sugar Skulls hold your money and make a great decorative piece to any room.

Real Dig Bug Kit

On The Right Track

Use the tools included to find a real specimen buried in the kit! Examine and explore your specimen with the magnifying glass and activity book.

Triops

On The Right Track

Grow your very own prehistoric little dinos! Take care of the little eggs by feeding and watching them until they grow up to two inch long dino-shrimp!

Ice Cream Maker

On The Right Track

Fast, easy and fun way to make ice cream in only three minutes! Keep the ice cream cold in Mugz container. Ice Cream Makers come as penguins or polar bears.

Living Putty

On The Right Track

Learn about magnetic fields using Living Putty. The magnetic putty dances and moves according to where the magnet takes it.

Insta Worms

On The Right Track

Use the growing powder and worm goo to make worms of all different sizes, shapes and colors. Just mix the solutions and watch the worms grow instantly.

FX Snow

On The Right Track

Use the instasnow powder and water to create a blizzard of snow! Within seconds the snow grows rapidly right in your hands or in a cup.

Jungle Quick Sand

On The Right Track

Jungle Quick Sand includes a Quicksand tray and Non-Newtonian Powder to create real quick sand. Animal figurines are included to see how different animals sink in the quick sand.

Geyser Tube

On The Right Track

The Geyser Tube creates a real chemically reactive explosion using mentos and pop. Using the container and mentos included, pour pop in and watch the eruption!

Jiggly Jewels

On The Right Track

Jiggly Jewels uses polymers that react with water to expand and create seemingly jiggling jewels right in your hands or in the included container. The jewels come in all kinds of bright and fun colors.

Cool Slime

On The Right Track

Cool Slime uses slime activator and slime goo, two liquids to create a putty-like substance in the included container.

Energy Stick

On The Right Track

Watch you own body conduct electricity with Energy Stick! Energy stick demonstrates how electricity travels and it lights up and makes music too!

iQ Busters

Outset Media

Challenging your dexterity, your powers of reasoning and your spatial logic, iQ Busters provides an instant mental workout!

Lemon Clock

Playwell Enterprises

Using the battery included and your own lemon, make a digital clock and learn about electricity and conductors.

Hoberman Original Sphere

Playwell Enterprises

The Hoberman Sphere seems to magically expand with a mesmerizing motion, going from 9.5" to 30"! Covered entirely in all different colors!

Poopoo Paper

Poopoopaper - Valley Pulp/Paper

Poopoopaper is a great example of sustainability and responsible consumption! Made out of real elephant poo, Poopoopaper is functional and completely useful all the while sparing a lot of trees in the process!

Paint Pail O-Slime

Toyland

Paint Pail O-Slime comes in a variety of bright and vibrant colors.

Liquid Motion

World Wonders

Liquid Motion Toys are necessary for any desk. These toys are fun, relaxing and super cool! You can flip over a color timer or a water dripper and space out for a while.

Plasma Ball

World Wonders

Bright, harmless, violet lightning bolts that respond to touch and sound, Plasma Balls demonstrates how lightning and circuits work!

Pin Point Impression

World Wonders

Using silver pins, Pin Point Impression creates 3-dimensional art in just seconds.

Art in Motion Sand Picture

World Wonders

Enjoy the soothing motion of the drifting sand. Sand glows in the dark for night time view. Just flip over and it will create a new design everytime!

Jupiter Kinetic Sculpture

World Wonders

Made to represent the solar systems largest planet and its moons. Once the rotations have started, they will keep on moving, and swinging and twirling!

Mobile Kinetic Sculpture

Niagara River Trading

These mobile kinetic structures come in six different styles. Each is made with a base and glass colored balls that correspond to each other's movement.

Catchabubble

World Wonders

Catch the bubbles right in the air! Stack the bubbles, collect the bubbles and connect the bubbles!

Sea Monkeys

World Wonders

Instant pets! Add water to the eggs and feed the little sea monkeys. The kit comes equipped with everything you need to grow and sustain your new little pet.

Electronic Pet Fish

World Wonders

This kit includes one pet fish, one fish bowl and one underwater decoration. Add water to the bowl to activate your new pet fish. Swims just like a real fish, without ever having to feed it!

Mystical Orb Saber

World Wonders

Mystical Orb Saber lights up from one end to the other with flashing lights and a "disco ball" light at one end. At 30" long, the Mystical Orb Saber has three light settings to choose from!

Glux

World Wonders

Glux stretches like rubber, bounces like a ball and tears like paper. It can even shatter like ceramic! Use Glux to work out your stress!

3D Mirascope

Zibbers Inc.

3D Mirascope creates a holographic illusion in its center using two concave mirrors.

Silly Straw

Zibbers Inc.

Drink from a silly pair of glasses or any other shape you can make with the Silly Straw.

Neon Pin-Art

Zibbers Inc.

Creates colorful 3-dimensional art out of any object!

Drinking Bird

Zibbers Inc.

The second law of thermodynamics embodied in a glass bird! These cute little birds appear to drink right out of a cup using both physics and chemistry to explain thermodynamics.

Illusion Bank

Zibbers Inc.

These cool little cube banks have two illusions. First, an object seems to float behind the viewing window, then each coin you drop through the slot seems to mysteriously disappear.

Time Warp

Zibbers Inc.

The time warp clock appears to be melting right off the edge of your shelf but it still functions as a regular clock!

Fibre Optic Light

Zibbers Inc.

Fiber optic lights are thin pure glass strands that carry light, so it appears that just the very tips of these strands are all lit up. They come in a variety of colors.

Newton's Cradle

Zibbers Inc.

A perfect desk toy, Newton's Cradle explores Newton's Laws of Motion while keeping both adults and children entertained! Using metal balls on strings, explore how energy travels.

Jacob's Ladder

Zibbers Inc.

The Jacob's Ladder toy creates illusions and tricks that confuse the mind.

Juggling Balls

Zibbers Inc.

Learn how to juggle with the three color balls or show off your already existing juggling skills!

Butterfly Bush

Zibbers Inc.

Butterfly Bush allows you to grow the ultimate plant that attracts butterflies, hummingbirds and all sorts of wildlife! Using the greenhouse and plants included, grow up to three crops that will attract all sorts of little winged creatures!

Dragon's Lair

Zibbers inc.

With Dragon's Lair you can create a dark and remote lair for your mythical fire-breathing dragon where Dragon Trees sprout from white dragon's eggs to form sword-like leaves. If you cut them they "bleed"!

Hydroponic Fly Traps

Zibbers Inc.

This kit includes everything you need to grow fly traps without the soil! Grow real bug-eating plants in the dome terrarium that can last for years!

Crazee Balls

Zibbers Inc.

Crazee Balls are more challenging than the traditional bead tilt puzzles: the balls in this plastic puzzler appear to defy gravity! The upside down puzzle and a mirror that inverts your view makes you question ever more.

Tattoo Gel

Zibbers Inc.

Tattoo Gel allows you to create temporary tattoos on yourself, or on paper with the six different colors gel pens and stickers with varying designs!

Mood Struck Nail Polish

Zibbers Inc.

Mood Struck nail polish will change depending on your mood. You nails can go from pink to purple or even orange to yellow!

Sun Struck Nail Polish

Zibbers Inc.

Sun Struck Nail Polish will change colors in different lights. Indoors you can have light pink nails and outside in the sun your nails can turn red!

Bright N' Sassy Glow In The Dark Nail Polish

Zibbers Inc.

The Bright N' Sassy nail polish collection come in six neon colors that all glow in the dark!

Levitron ION

Autruche

The Levitron ION uses an electromagnetic base to create real levitation! The included globe levitates in mid-air above the base!

Magic Jellyfish

Autruche

A beautiful deep sea environment for your home or office, the Magic Jellyfish is a stylish mini-aquarium with magic "jellyfish" that bob and swim!

Levitron

Autruche

Levitron uses a new CherryWood to levitate in mid-air by harnessing the lifting power of two opposed permanent magnets and is stabilized in space by the gyroscope spinning effect.

AntWorks

Autruche

The AntWorks space-age habitat for ants allows you to watch ants live, work and tunnel in the nutritious non-toxic gel!

Pooze Slime

Canasia Toys and Gifts

The slime that makes noise! Stretch and squish it! Squeeze and smooth it! Listen to to noises that Pooze Slime can make.

Bloody Putty

Canasia Toys and Gifts

Release phony syringe at bottom of bag to open, then squeeze out the slime putty.

U-Game Zone

Canasia Toys and Gifts

Untangle the pieces of U-Game Zone to solve the puzzle. U-Game Zome comes in assorted styles to test the brain!

Cheerleader Glitter Baton

Canasia Toys and Gifts

The cheerleader glitter baton is just over a foot long and has balancing balls at each end to perfect your cheer skills! The cheerleader glitter baton glitters all over with sparkles from one end to the other and even right inside the baton!

Spike Wand

Canasia Toys and Gifts

The Spike Wand is a glittering baton with a light-up spike at the end. It comes in different colors and when you hit the rubbery spike against any surface, it flashes with all different colors!

Leader Cheer Glitter Baton

Canasia Toys and Gifts

The Leader Cheer Glitter Baton is a much lighter baton for beginners. As you twirl the baton you can watch the colors mix with the glitter from one end to another.

Funky Flames

Canasia Toys and Gifts

Funky Flames turn ordinary campfires into a personal light show. They burn for 30 minutes and come in a variety of colors!

Galaxy Slime

CLS Imports Inc.

Hold all the colors of the galaxy in your hands while you squeeze Galaxy Slime and watch the colors mix!

Emotion Glasses

CLS Imports Inc.

Emotions glasses come in happy eyes, sad eyes, confused eyes and even mad eyes! Glasses for every emotion!

Snake Eggs

CLS Imports Inc.

Place the snake egg in water and grow your very own pet snake in a matter of hours.

Change Color Oil

CLS Imports Inc.

Color change oil reacts to the temperature of your skin and will change colors correspondingly!

Wizards Brew Slime

CLS Imports Inc.

Wizards Brew slime comes in a mix of colors. Pull and squeeze the colors together and watch the magical interactions!

Glow In The Dark Slime

CLS Imports Inc.

Glow in the dark slime is good for daytime and night time! It comes in a variety of glowing colors that will all glow once the lights are turned off!

Rainbow Spring

CLS Imports Inc.

Just like that other famous spring toy but longer! Rainbow Spring comes in bright and glittery colors.

Twisty Worm

CLS Imports Inc.

Twisty Worm is a fun little furry worm attached to a transparent string so you can perform fun tricks! With a little practice you can make twisty worm look like it is moving all by itself!

Magic Bar

CLS Imports Inc.

Magic Bar is a fun wand that makes funny noises and comes in many colors!

Real Bugs

ED Speldy Inc. (Real Bugs)

Real bug paperweights, necklaces, bracelets, rings and computer mouse! These Real Bug accessories come in a huge variety of designs and colors featuring many different bugs. From scorpions to beetles, to ladybugs, to spiders and even snakes!

Wicked Wire Puzzle Collection

EduFun Inc.

Wicked Wire Puzzle Collections come in different levels of difficulty. Random movement of the parts will not help you solve these twisted tormentors. Brain power alone is the key!

Putty Peeps

FunTelligent Toys

Putty Peeps uses silicone technology to create an amazing non-stick putty that is both a solid and a liquid with no mess. Shape it, twist it snap it, stretch it and give it its own personality with the included eye balls!

Bug Candy-suckers

Hot Lix

Assorted worms and scorpions inside deliciously flavored suckers; watermelon, banana, strawberry and more!

Bug Candy

Hot Lix

Edible flowers and larva made to look like beautiful butterflies as well as edible flavored crickets!

Ant Candies

Hot Lix

Edible ants and other insects covered in both white and brown chocolate.

Snap Hands

Incredible Novelties

Snap Hands is a stretchable toy hand that sticks to almost any smooth surface! Hold by the handle and toss the hand towards your target!

World's Biggest Coloring Poster

Incredible Novelties

Stretching out at 36" X 42", the World's Biggest Coloring Poster allows you to color an assortment of drawings from princesses to animals at a gigantic scale!