Marketing Introduction

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The materials and suggestions offered in this Marketing Guide are intended to assist you in developing your own marketing and promotional strategies. What works for us may not work for everyone.


We encourage you to:

  • Use the messages and images as supplied or create your own within the supplied guidelines.
  • Submit your marketing and promotional materials including artwork to Science North for approval prior to placement or printing.
  • Share your marketing and promotional strategies and materials with Science North so others can benefit from your experiences.


Be sure to review and adhere to the guidelines and mandatory requirements in this guide and in your exhibitor lease agreement for Creatures of the Abyss.

If we can be of any assistance, please don’t hesitate to contact us. See the “Contacts” section of this guide for the names and contact information of specific people from Science North with whom you may correspond.

Please note that we will continue to update this Marketing Guide over time to add new information and ideas. We recommend you check the exhibitor web site and the downloadable PDF of this guide for the “last updated” date to ensure you have the most recent information.

Note: The measurements in this guide are indicated in both imperial and metric. The samples of media releases provided in this guide were distributed in Canada and use Canadian English spelling.