About The Marketing Guide
Creatures of the Abyss Marketing Guide

The materials and suggestions offered in this Marketing Guide are intended to assist you in developing your own marketing and promotional strategies. After all, what works for some, may not work for everyone. And no one knows better about your markets, audiences and opportunities than you do.

The Science North marketing department will provide exhibitors with a URL to access the on-line Marketing Guide. The on-line Marketing Guide will continue to be updated throughout the duration of the traveling exhibition. Exhibitors will be notified of updates by email. IMPORTANT:  Please remember to click your “refresh” button to ensure that you are accessing the most recent content. Please Note: All rights to images, photography and artwork provided to you for marketing Creatures of the Abyss are the property of Science North and may not be reproduced in whole or in part unless authorized by Science North.



We do encourage you to:

  • Use the messages and images as supplied or create your own within the supplied guidelines.
  • Submit your marketing and promotional materials including artwork to Science North for approval prior to placement or printing.
  • Share your marketing and promotional strategies and materials with Science North for inclusion on the Creatures of the Abyss Marketing Guide website so others can benefit from your experiences.


Be sure to review and adhere to the guidelines and mandatory requirements outlined in this guide and in your exhibitor lease agreement for Creatures of the Abyss.

If we can be of any assistance, please don’t hesitate to contact us. See the “Contacts” section of this guide for the names and contact information of specific people from Science North with whom you may correspond.

Note: The measurements in this guide are indicated in both imperial and metric. The samples of media releases provided in this guide were distributed in Canada and use Canadian English spelling.