Arctic Adventure is filled with fresh, fascinating content that will appeal to a broad target audience. The strategic focus of communications is targeted at the following markets/audiences:
- Adults with children
- Adults (all ages)
- Teens and young adults
Generally, these audiences:
- Value learning and experiencing things together.
- Take a hands-on approach to education.
- Are curious and adventuresome.
- Are environmentally conscious and want to learn more about climate change and its impact on the Earth