All advertising and publicity materials developed by the Exhibitor in relation to the Film shall contain the exact copyright references provided by Science North, shall expressly refer to Science North as producer of the Film (as set out in section “Required Text”), and shall be submitted to Science North for approval (not to be unreasonably withheld) a minimum of 3 business days prior to public release.
Science North has and will develop certain advertising and publicity materials relating to the Film and agrees to make available any such materials as requested by the Exhibitor at the price established from time to time. The Exhibitor agrees to use any advertising and publicity materials developed by Science North in substantially the same form as provided and with exact copyright and credit references as set out in such materials.
Should the Exhibitor wish to develop additional materials to supplement those made available by Science North, the Exhibitor shall develop these materials in compliance with the Publishing Standards set by Science North. The Exhibitor shall submit its materials to Science North for approval, not to be unreasonably withheld, a minimum of 14 business days prior to public use.
Please refer to your Mysteries of the Great Lakes Film Lease Agreement for full details and to ensure you are meeting your contractual obligations in all areas.