polar bears, penguins, sudbury ends of the earth science home science home

Mysteries of the Great Lakes Marketing Guide


 
Positioning

Mysteries of the Great Lakes is film that takes audiences to the “inland seas” and the largest source of freshwater on our planet in the only screen large enough to reveal them.  Once there, they will encounter spectacular scenery and wondrous wildlife and gain an understanding of the environmental effects that human inhabitation has caused.

Spectacular scenery

In Mysteries of the Great Lakes, audiences will visit all five of the Great Lakes, from one end to the other and experience sweeping vistas, towering cliffs – some etched with ancient native pictographs, expanses of sandy beaches, and stunning islands populated only by birds and animals in the only format that makes you feel as if you’re there – IMAX®.

Wildlife from the Great Lakes

There is a wide variety of wildlife species found all around the Great Lakes, including some that have developed unique adaptations to their environments in a very short period of time.  Others have teetered on the brink of extinction and are currently rebounding.  Through the magic of IMAX®, audiences can see these animals in their native environments in Mysteries of the Great Lakes.

Water quality issues

Mysteries of the Great Lakes is ultimately a story of water. The Lakes are the lifeblood of a continent - a vast reservoir vital to the health of millions of people on both sides of the border.  The Great Lakes contain approximately one-fifth of the world’s freshwater and approximately 10% of Americans and 25% of Canadians live along the shorelines – the equivalent of 40 million people.

Environmental stewardship

Taken for granted for centuries, and used as a dumping ground by cities and industry, the Great Lakes are at a crucial stage in their history. Mysteries of the Great Lakes explores the scientific efforts taking place to come to grips with the problems and the decisions that will be made by all levels of government in the next few decades will impact generations to come.

 


 

ends of the earth