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Mysteries of the Great Lakes Marketing Guide


 
Film Description

Short description (70 words)

Through the magic of IMAX, travel to the ‘inland seas’ where some of the most spectacular scenery on Earth is also the world’s largest concentration of freshwater. The Great Lakes are home to varied wildlife, and 40 million Canadians and Americans rely on the Lakes for water. Discover how humanity has brought these Lakes to the brink of destruction…and back.

Medium description (105 words)

It takes a drop of water nearly 400 years to travel from the headwaters of Lake Superior to the edge of Lake Ontario.  Along the way, the water passes by towering cliffs dotted with early Native American pictographs, caribou and moose grazing on the shores, over giant prehistoric sturgeon lurking among thousands of shipwrecks and past nearly 40 million people who live along the more than 10,000 miles of coastline.  It is a dramatic journey through some of the most spectacular scenery in the world.  Now, you can witness the Mysteries of the Great Lakes on the only screen large enough to reveal them – IMAX!

Long description (182 words)

It takes a drop of water nearly 400 years to travel from the headwaters of Lake Superior to the edge of Lake Ontario.  Along the way, the water passes by towering cliffs dotted with early Native American pictographs, caribou and moose grazing on the shores, surrounds giant prehistoric sturgeon lurking among thousands of shipwrecks, and past 40 million people who live along the more than 10,000 miles of coastline.  It is a dramatic journey through some of the most spectacular scenery in the world. Now, you can witness the Mysteries of the Great Lakes on the only screen large enough to reveal them – IMAX!

Explore the beauty of these “inland seas”, and discover the dramatic story of human degradation – and redemption.  Over the past hundred years, the Great Lakes have experienced some of the worst environmental atrocities in North America, but are now the subject of one of the most extensive cleanup projects in history.  Now, in the age of redemption, international efforts have resulted in bird and fish species rebounding from the brink of destruction to sustainable populations once again.

 


 

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