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Mysteries of the Great Lakes Marketing Guide


 
Creative Guidelines

The following artwork is provided to assist you in creating your Mysteries of the Great Lakes campaign, giving you direction for representing Science North and sponsor logo use and the use of artwork for your campaign.  The artwork Science North is providing you is “layered” so you may use the creative “as is” or use individual elements if you choose to develop your own campaign.

Please remember to send all of your advertising and marketing creative to approvals@sciencenorth.ca.

Science North

Mysteries of the Great Lakes exhibitors must identify and credit Science North as the film producer in all publicity, communications and promotional materials relating to the Exhibit, wherever practical, using the following credit line: Mysteries of the Great Lakes is produced by Science North, Sudbury, Ontario, Canada or use the Mysteries of the Great Lakes logo, which contains the recognition line “A Science North Production.”

Sponsors

Theatres leasing the Mysteries of the Great Lakes film are required to recognize sponsors in all marketing and promotions of the film as follows:

Print advertising in newspapers, magazines, newsletters, etc., that meet the following minimum size criteria must include logos of Major Sponsors using the same size ratio as are on the artwork provided and recognized with the words .

Horizontal layout: 5-9/16” wide x 3-5/16” high.
Vertical layout:  3-7/16” wide x 4-5/8” high

On-site marketing, including posters, marquees, rack cards, bookmarks, backlit posters, etc., must recognize all sponsors on items that are 8 1/2” x 11” or larger*; Items smaller than 8 1/2 x 11 do not require film sponsor recognition.

 

Major sponsors

Major sponsors are as follows and must be laid out in the order provided:


Major Supporter Logos High-Resolution (TIF)
Major Supporter Logos Medium-Resolution (JPG)
All Supporter Logos High-Resolution (TIF)
All Supporter Logos Medium-Resolution (JPG)

FedNav

Unilever

Northern Ontario Heritage Fund
 

All sponsors:

All sponsors are as follows and must be laid out in the order provided:

All Supporter Logos High-Resolution (TIF)
All Supporter Logos Medium-Resolution (JPG)
Major Supporter Logos High-Resolution (TIF)
Major Supporter Logos Medium-Resolution (JPG)

FedNav

Unilever

Northern Ontario Heritage Fund

Ontario Power Generation

FedNor

Parks Canada

DCNR/Presque Isle Partnership

Ontario Ministry of Natural Resources

St. Lawrence Seaway Management Corporation

H20

*The only exception to this rule is the use of outdoor billboards; sponsor logos are not required.

 

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