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Ends of the Earth Exhibitor Marketing Guide


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Background

Ends of the Earth: From Polar Bears to Penguins is a 600 square metre (6,000 square foot) travelling exhibition developed and produced by Science North. Ends of the Earth takes visitors from one end of our globe to the other to explore the fascinating (and cold!) worlds of the Arctic and Antarctic, through interactive and artifact-based exhibits and multimedia experiences. Ends of the Earth explores the unique nature of the Earth’s polar regions, the current science being undertaken there, and these regions as indicators of climate change on our planet. Ends of the Earth made its world debut at Science North on March 1, 2007, to coincide with the start of International Polar Year.

March 1, 2007 to March 1, 2009 has been designated as International Polar Year (IPY) by ICSU, the International Council for Science. ICSU is a non-governmental organization representing a global membership of science councils and other science bodies. IPY is a high-profile event that will generate international media interest and raise public awareness of the poles on a scale comparable to current awareness of climate change (today’s "hottest" topic). For more information, visit www.ipy.org.

In addition, there are some important polar exploration centennials on the horizon. 2009 is the centennial of Robert Peary’s highly contentious conquest of the North Pole. Ends of the Earth explores the charged history of North Pole expeditions. As well, 2011 is the 100th anniversary of the Amundsen-Scott battle for the South Pole, which ended with Amundsen’s triumph and Scott’s tragic demise.

With its relevance to these important milestones, its attention to current science, and the universal appeal of polar bears and penguins, Ends of the Earth is sure to attract and fascinate new visitors wherever it is exhibited. Over the anticipated five-year run of the Ends of the Earth tour, Science North expects to lease it to 15 venues from North America and possibly around the world.

 


100 Ramsey Lake Road, Sudbury ON P3E 5S9 • Tel: (705) 523-4629 or 1-800-461-4898
Fax: (705) 522-4954 • General Inquiries •
contactus@sciencenorth.ca
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