Messaging

Marketing Themes

There is one option for theming the marketing of the exhibit with artwork developed to help you with your advertising and marketing needs. Layered artwork for this theme is available on the Ad templates & samples page. You also have the option of developing your own tag lines and artwork, however you must request approval from NMNH and NHGRI (see Contact section to find out how) in advance.

Exhibit Descriptions

25 words

Genome: Unlocking Life's Code, opening [date] / now showing at [your facility], begins to unravel the mystery behind the complete set of instructions needed for every living thing on Earth to grow and function: the genome.

50 words

Do you have you mother's dimples? Or your father's hairline? What makes us us? And how much of it actually connects us with every other living thing on Earth?

Genome: Unlocking Life's Code, opening [date] / now showing at [your facility], begins to unravel the mystery behind the complete set of instructions needed for every living thing on Earth to grow and function: the genome.

100 words

Do you have you mother's dimples? Or your father's hairline? What makes us us? And how much of it actually sets us apart from every other living thing on Earth?

Genome: Unlocking Life's Code begins to unravel the mystery behind the complete set of instructions needed for every living thing on Earth to grow and function: the genome.

Discover how your genome could be the key to maximizing your future quality of life as genomic science helps open the way to more personalized healthcare.

See yourself in a new way: as an individual, as a member of a family, and as part of the diversity of life on Earth.

Genome: Unlocking Life's Code opens [date] / is now showing at [your facility] and was made possible in part by financial support secured by the Foundation for the National Institutes of Health.

200 words

Do you have you mother's dimples? Or your father's hairline? What is it about us that makes us us? And how much of it actually sets us apart from not only other human beings but from every other living thing on Earth?

Genome: Unlocking Life's Code begins to unravel the mystery behind the complete set of instructions needed for every living thing on Earth to grow and function: the genome.

It took nearly a decade, three billion dollars, and thousands of scientists to sequence the human genome in 2003. And thanks to the pioneering work of the Human Genome Project, we are starting to know so much more about ourselves, and our world.

Your genome is a roadmap that can help you trace your ancestral past, and take charge of your future health. Discover how our newfound ability to identify thousands of genes that contribute to disease has helped open the way to more personalized healthcare. Weigh in on the legal and ethical issues surrounding cutting-edge genomic research and its implications on society.

See yourself in a new way: as an individual, as a member of a family, and as part of the diversity of life on Earth.

Genome: Unlocking Life's Code opens [date] / is now showing at [your facility] and was made possible in part by financial support from Life Technologies and other sponsors.