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About the Marketing Guide
The materials and suggestions offered in this Marketing Guide are intended to assist you in developing your own marketing and promotional strategies. Our goal is to make this process as efficient as possible for you. After all, what works for some, may not work for everyone! And no one knows about your markets, audiences and opportunities better than you.
This online Marketing Guide will continue to be updated throughout the duration of the traveling exhibit's tour, including the marketing materials created by each host organization for your reference.
We encourage you to:
- Use the messages and images supplied or create your own within the supplied guidelines.
- Share your marketing and promotional strategies and materials with Science North for inclusion on the Genome: Unlocking Life's Code Marketing Guide website so others can benefit from your experiences.
Where this exhibit is going
All marketing elements must be approved by the Smithsonian's National Museum of Natural History and the National Institutes of Health's National Human Genome Research Institute before use. All organizations are committed to providing approvals or requesting adjustments as quickly as possible.
To request approval for artwork, please forward all requests to RiversM@si.edu. The artwork will be distributed to the appropriate people at NMNH and NHGRI.
Be sure to review and adhere to the guidelines and mandatory requirements outlined in this guide and in your Genome: Unlocking Life's Code lease agreement.
If we can be of any assistance, please don't hesitate to contact us.