Target Markets/Audiences

No other gem has captured the world’s imagination quite like the diamond – revered by royalty, celebrated by Hollywood and treasured the world over.

The Formation and Exploration exhibits, and The Gem itself, will appeal to broad audiences including:

•      Adults with children

•      Educators/Students

•      Adults (all ages)

•      Teens

      The Mining/Processing and Properties exhibits will have special appeal to:

•     Rock hounds

•     Geologists

•     Geology Students

•      Collectors/Investors

     Generally, these audiences:

•     Value learning and experiencing things together.

•     Are attracted to taking a hands-on approach to education.

•     Are curious about the world around them.