Messaging

Marketing Themes

There are several options for theming the marketing of the exhibit with artwork developed to help you with your advertising and marketing needs. Layered artwork for Arctic Voices is available on the Ad templates & samples page. You also have the option of developing your own tag lines and artwork, however you must request approval from Science North and the Canadian Museum of Nature (see Contact section to find out how) in advance.

Exhibit Descriptions

25 words

Discover how we are all connected to the Arctic. Opening [date] at [venue], Arctic Voices will take you on a journey to a fascinating and changing region.

50 words

Discover how we are all connected to the Arctic. Opening [date] at [venue], Arctic Voices will take you on a journey to a fascinating and changing region. Explore the wildlife and the people that live there and how they've adapted to survive in this harsh environment.

100 words

Despite its seemingly remote location, the Arctic is connected to all of us. Arctic Voices, opening [date] at [venue], will take you on a journey to this fascinating and changing region.

The Arctic is more than just snow: it is land, water, ice, and home to people and wildlife. Pounce, hop, push and crawl your way through animal life in one of the planet's harshest environments. Come face to face with a polar bear. Travel with scientists as they catch and tag Arctic whales. Challenge your perceptions of the Arctic and discover a colourful land that's actually closer to your own backyard than you think.

200 words

Despite its seemingly remote location, the Arctic is connected to all of us. Arctic Voices, opening [date] at [venue], will take you on a journey to this fascinating and changing region.

The Arctic is more than just snow: it is land, water, and ice. It is home to people and wildlife. It is a place of rapid change. Find out what affects the Arctic and in turn, how the Arctic has an impact on the whole planet.

Take a closer look at the connections between life on land and life in the sea. Pounce, hop, push and crawl your way through animal life in the Arctic. Come face to face with a polar bear. Travel with scientists as they catch and tag Arctic whales. Go on a garden tour to see how plants have adapted to survive and thrive in this harsh environment.

Hear from the people that inhabit this region as they share their knowledge and unique culture. Participate in throat singing, a traditional art with modern applications. Meet some of the scientists documenting and studying the implications of a changing north. Challenge your perceptions of the Arctic and discover a colourful land that's actually closer to your own backyard than you think.