About Us > Corporate > Strategic Plan

Introduction Our Vision Great and Relevant Science Customer Focused Culture Long Term Financial Stability Our Future

Our Vision

Watch the video: Our Vision

Our Vision is bold

We will be the leader among science centres in providing inspirational, educational and entertaining science experiences.

We have always had a Vision to be great, but this Vision accelerates our efforts and is articulated so we can all move in the same direction. We know this will take time, effort and hard work.

The achievement of our Strategic Priorities and Goals will lay the foundation for what is required to be The Leader.


Watch the video: Our Purpose

Our Purpose

We inspire people of all ages to be engaged with the science in the world around them.

The Purpose articulates why we come to work everyday. We work towards the longer-term vision, but we come to work to inspire our customers when they are onsite, online or experiencing our programs, shows and exhibits elsewhere. Our visitors continue to be inspired when that experience ends.

We want to focus on "all ages" so as to expand from a "for families only" perception to a centre where everyone with or without children feels welcomed.


Group planning session

Measuring Our Vision

We have always had a Vision to be great, but this Vision accelerates our efforts and is articulated so we can all move in the same direction.

We will measure ourselves and report on our success annually. From a measurement perspective, this means others in the science centre community will look to us for advice and best practices. Our customers, when comparing us to other science centres will say we are the best. Science publications and bloggers will write about us and scientists will want to conduct research inside our science centre and communicate their results with our visitors.

Our annual Business Plan will provide our priorities, actions and details year over year and we'll report annually on our progress.


We want to hear from you!

After reviewing our Strategic Plan, please let us know what you think by visiting our Comments page.